Harness the power of free publicity and partnerships to grow brand awareness, generate leads and make money for your business.
Are you frustrated because you’re not gaining clients or customers no matter how much you work to grow your business?
Are you confident that you’ve created or product or service that people need but are struggling to get the kind of traction that others are getting with seemingly little effort?
Are you willing to do the work, but not sure which tactics will provide the best results?
Have you been told that securing free publicity and brand and influencer partnerships means shelling out thousands of dollars each month on an agency?
If you answered yes to any of the above, you have a lead generation problem, and you’re not alone.
- 8/10 start-ups fail within the first 18 months. Not because they’re not good at what they do but because they haven’t learnt reliable ways to bring leads into their business.
To put that into perspective:
- 73% fail because they’re overly optimistic about how much revenue they can achieve
- And 70% fail of start-ups fail because they ignore what they don’t do well and fail to seek help from those who do.
PR and partnerships aren’t reserved for seasoned experts. They are strategies you can use a small business owner or solopreneur, and it’s easier than you think once you know how.
We know what it’s like to leave the security of a job to create a business you love, only to feel like the time you’re spending isn’t paying off. You know what you offer is worth it, you just need to blueprint for how to get it in front the right people.
Imagine if you could:
- Build a sustainable, thriving business that allows you to pick and choose when and who you work with.
- Have a blueprint that makes it easy to build awareness, credibility and authority so that you can get back to focusing on the parts of your business you love.
PR & Partnerships That Convert shows you how to use free publicity and partnerships as a tool to raise awareness of your product or service and leverage collaborations with likeminded brands and influencers to cultivate a strong brand presence and get your product or service in front of your target audience.
Through a series of videos and worksheets, we will walk you step by step through how to create reliable lead generation systems in your business so you can go back to focusing on what you love and be adequately compensated for doing so.
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This course will show you how to hit your sweet spot.
That place where you have the perfect mix of targeted free coverage that puts a spotlight on what you do along with a steady stream of partnerships that convert into real sales.
Every single successful founder we know has figured out how to operate in that sweet spot.
And almost every struggling founder we know hasn’t quite go there because there still trying to figure things out.
We understand that investing in yourself and your business can be challenging and we don’t take that lightly. That’s why this course was made to help you generate the leads and customers required to make your business viable and allow you to get back to doing what you love.
You could figure all this stuff out on your own, searching blog posts and podcasts or you can take advantage of some of the proven strategies we’ve implemented with a wide selection creative small business owners to help them go from overworked, underpaid and unknown to building the credibility, authority and bottom line that they deserve. The strategies we teach can be applied no matter what industry you’re operating in.
What’s Inside?
- Done-for-you templates you can’t find anywhere else and multiple options to choose from
- Real pitch, bios, media kits and press release examples so you can get inspiration for your own
- Video lessons to walk you through each module
- Downloadable worksheets, templates and guides
I’m Naomi Mdudu, founder and editor of The Lifestyle Edit, an online platform that supports women by sharing the strategies used by industry-leading female entrepreneurs making their mark.
Before launching The Lifestyle Edit, I spent many years working as a fashion editor in British newspapers and while I was fortunate to interview many female thoughts leaders, the business insights they shared often never made the final edit.
My frustration was a game changer. I quickly realised that the entrepreneurial content available was either male-focused and corporate or entirely aspirational and lacking the in-depth actionable advice that I knew women were looking for.
Throughout my career, I’ve used my editorial and commercial experience to work with businesses both big and small on content and brand partnership strategies as a consultant and now work 1:1 with female founders in launching and scaling their businesses.
This insight helped me position The Lifestyle Edit as the ultimate destination for real, actionable advice based on how successful businesses really work and what journalists and potential brand partners are looking for.
Through The Lifestyle Edit and our business development platform, we’re bringing these strategies, tips and resources directly to you to help you implement strategies that move the needle in your business quickly. If you need more brand awareness, customers and clients but just don’t know how to get started, I’m here to help you. Join me!
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Your Instructor
At The Lifestyle Edit, we’re committed to providing creative female entrepreneurs with proven strategies to cultivate businesses that allow them to live life on their own terms.
And we’re all about transparency. When we unearth strategies that work, we turn around and deliver them right back to you.
Jess has spent the last decade working with global and British brands, both in-house and in agencies, to build their names within the UK’s media landscape. She spent over 4 years building US furniture retailer, West Elm’s presence in the UK solely through brand partnerships, influencer marketing, an ever-engaging event schedule and savvy PR placement before departing at the end of 2017 to set up her own consultancy business.
With almost a decade as a journalist, Naomi understand what editors are looking for from a pitch. In this class, Naomi will coach you on how to apply the strategies outlined by Jess in approaching potential brand partners and journalists.
As founders, they're both uniquely positioned to understand the challenges of starting and growing a business.